AutoFlow — Campaign Brief

01

Campaign Focus

Define what kind of campaign this is and the business outcome it should support.

Campaign type * Choose a campaign type. Primary objective * Choose an objective. Campaign market * Choose a market.

Occasion / seasonal moment Optional. Use only when a specific moment should shape the creative. Key campaign date Optional campaign event, promotion end date, or relevant seasonal date.

02

Audience & Offer

Make the commercial message precise before creative work begins.

Target audience * Describe who should care about this campaign, not just a broad demographic. Describe the target audience.

Offer / promotion * Use exact pricing, discount, dates, or conditions when they matter. Enter the campaign offer or promotion. Primary CTA * The main action customers should take. Enter the primary CTA.

03

Message

Give AutoFlow a clear campaign thought without locking the creative layout too early.

Headline / key message * This is the central campaign message. Creative directions may explore how it is expressed visually. Enter the campaign headline or key message. Supporting message

04

Tone & Visual Style

Choose the creative qualities the first directions should explore.

Visual style *

Select the strongest direction or two. This guides exploration, not final approval.

Product-led Clear product hierarchy and commercial focus. Editorial Premium typography and composed storytelling. Minimal Generous whitespace and restrained graphics. Promotional Offer-forward hierarchy for strong conversion moments.

Select at least one visual style.

05

References & Constraints

Add optional references and anything the campaign must legally or visually preserve.

↑ Add reference images Optional · Up to 4 images · PNG, JPG, or WebP

No references added. Use references only when they help communicate composition, mood, or campaign style.

Legal / required wording Creative constraints

Shape the campaign direction.

Campaign Focus

Audience & Offer

Message

Tone & Visual Style

References & Constraints